Sunday, July 24, 2011

Action Sports defined by Adrenaline Sun ? Adrenaline Sun

Adrenaline Sun is a Caribbean Action Sports website? but some people are misinterpreting our tagline and think that we cover all action-packed sporting events. So, we?re clearing up any confusion once and for all.

First of all, let?s face facts, there?s long list of sports that get the adrenaline pumping; football, rugby, wife carrying, but none of those fit the action sports description.

Basketball, hockey and cricket are not action sports either. Although, I?m an avid fan who knows that game changing, edge-of-your-seat moments happen in most sports? excitement isn?t all that matters. Classifying an action sport has to do with the nature of the sport and the culture that surrounds it.

First of all, actions sports push the extreme button? a lot. There can be extreme risks involved due to extreme height, extreme speed or extreme danger. Because the definition of extreme varies depending on who you ask, we?ll break down the key elements of action sports and then you?ll understand why 2008 Olympic Marathon winner Samuel Wanjiru can?t say he was an action sports Gold Medalist although he went the extreme distance.

Action Sport Definition #1 ? ?Painful Passion

There?s medium to high level danger involved in every action sport. Even if safety precautions are taken, broken bones and concussions are still on the cards.

Action Sports defined by Adrenaline Sun junkies

Proceed with Caution!

Some may argue that a poor football tackle can result in a broken leg but that?s the result of irresponsible players and should not be blamed on the sport of football.?When learning the most basic tricks and maneuvers, inevitable falls, crashes and wipeouts will come in dozens and I?m not just taking about the weekend surfers and skaters, it happens with the pros too. Cuts, bruises, road rash and sprained ankles are just part of another day at the office for action sports athletes.

Action Sports Definition #2 ? Breaking the Limits

Back in the 80s, surfing and skateboarding were seen as recreation for hippies, paintball wasn?t popular and it was still a few years before the first Impreza sped onto the rally scene.

Action Sports defined by Adrenaline Sun junkies

To then create dust clouds at Trinidad Rally 2011

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The story could?ve ended there, but competitors kept pushing each other, looking for that next adrenaline rush. Eventually they became locked in an infinite loop of one-ups-manship. Do it bigger and better than that other guy and when we?re done? we?re going even bigger.

When the 90s rolled around, ESPN took notice and the X-games were introduced. This gave these insane risk takers the opportunity to travel the globe and compete against the world?s best. Landing big sponsorship deals was pretty sweet too.

We here because of some very special individuals who refused to let gravity or Mother Nature herself tell them what can?t be done. Guys who not only pushed the envelope but they tore that poor bastard in half.

There?s Matt Hoffman, Dave Mirra, Rodney Mullen, Tony Hawk, Collin McRae and modern trail blazers like the fearless Travis Pastrana in Freestyle MotoX and snowboarding superstar Shaun White are legends in their own right. Honestly there?re so many others that if I try to list them all, I?ll probably go 1000 words over my allotted limit.

Action Sports Definition #3 - Freedom of Swagger

Action Sports defined by Adrenaline Sun junkies

Movement Sk8 Team's Mikul Miyagi keeping the ramp Irie

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When it comes to the image and personalities of athletes action sports are pretty flexible. Players can literally let their souls glow by expressing their own unique styles. This includes everything from their appearance to their competition strategies.

No numbered uniforms, no team formations and no getting benched by the stupid coach when he wants his stupid son to score the winning goal after it?s been proven you?re the best striker on the team? wait, what was I saying?

While there?s still a regulated scoring system and structure based on specified rules, players have a lot of wiggle room to choose their own paths to victory.

You wanna get a tattoo on your face, that?s fine; you don?t feel like wearing a shirt, no problem; you wanna do a stunt that can either win you the comp or get you killed? give it a shot, we?ll keep the engine running in the ambulance and yes, your Wayne Static beard is really cool.

Although there are certain instances where players/athletes will need to wear pads, guards or helmets for safety precautions, action sports are pretty flexible when it comes to fashion and free styling.

Action Sports Definition #4 - The WTF Factor

Action Sports defined by Adrenaline Sun junkies

Billabong sponsored Josh Burke catching some air

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Events like NBA all-star game, the Home Run Derby and any sprint race Usain Bolt takes part in are designed to exploit the ?Wow? factor and make fans scream, ?WTF? in a direct non-internet acronym way. The problem is that we have to wait months or (in the case of the Olympics) even years before these events come around.

On the other hand, ?WTF? moments happen almost every single time in action sports. Seriously, the X-Games should be renamed the ?How-the-hell-is-that-even-possible? Games or the ?OMG? Games. It happens often at rally and surfing events as well. The real impact of ?WTF? moments comes when people who aren?t active fans are so blown away, that they begin blurting out new acronyms like BRBTMAS (Be Right Back, Too Much Awesome Sauce) or ROTFATGIAS (Rolling on The Floor About To Go Into A Seizure).

At Adrenaline Sun, we provide our audiences with all the thrills of the Caribbean Action Sports World.? It?s not that we have anything against other sports but results from our marketing survey suggested that the brand Adrenaline Sun can only be acceptable in the Action Sports industry or for producing tamarind-flavored, Vitamin Water in Brazil. Keep logging on Junkies!

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Source: http://www.adrenalinesun.com/action-sports-defined-by-adrenaline-sun/

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