Did you have a social media plan in 2012? How did it go? Are you planning on doing things differently this year? If so, here is something to ponder and keep in mind when you?re creating your strategy or when using social marketing services:?in order to have engagement through your social media channels, your followers need to care about what you?re putting out there. In other words, you need to stir up their emotions because that is what gets them to comment, Like, share, retweet, +1 and re-pin.
A huge part of being able to have an emotional connection with your audience is the ability to seem real. This means possibly having a face behind your brand, so that there is a person your potential customers can connect with. Strengthening this connection will help keep you in the forefront of their mind and increase their trust in you which could then translate into conversions.
With the advent of mobile technology, we?ve quickly become a two-screen society. We don?t just sit and watch TV anymore. We watch TV and look at our phone or tablet. If something significant, super funny or weird happens on TV, we share it on various platforms. Or we search for others that are watching the same show to see what they?re saying. Come on, you know you quickly started searching Twitter and looking at your newsfeed in Facebook when you heard Christina Aguilera mess up the National Anthem at the Super Bowl last year!
Of course, there doesn?t need to be a faux pas for people to start talking about an event. Anniversaries of important events are another reason for people to start a conversation about where they were when something happened or what they remember. But tread lightly. Sometimes these occasions can be very emotional, so it?s important to mind how you insert your comments. Or there are the fun and slightly random events or ?holidays? that are begging for a creative treatment for your fans (Talk Like a Pirate Day is huge in social media). Don?t let these pass by as you may miss out on a new and interesting way to engage with your followers.
To help you get involved in the potential conversations in 2013, below is a listing of holidays, events and anniversaries that you might want to put on your social media calendar. It?s a mix of a little bit of everything:
JANUARY 2013
FEBRUARY 2013
- 2/1: National Freedom Day
- 2/2: Groundhog Day
- 2/3: Super Bowl Sunday (have the National Anthem lyrics ready)
- 2/4/04: Facebook launched (thefacebook.com)
- 2/5: National Weatherman?s Day
- 2/10: Chinese New Year
- 2/10: Grammy Awards
- 2/11 & 2/12: Westminster Dog Show (everybody loves dogs)
- 2/12: Mardi Gras
- 2/13: Get a Different Name Day
- 2/14: Valentine?s Day
- 2/16: 90th Anniversary of the opening of King Tut?s Burial Chamber
- 2/18: President?s Day
- 2/24: Academy Awards
MARCH 2013
- 3/1: The Bieber?s birthday (for those with a young audience)
- 3/1: Read Across America Day
- 3/3: National Anthem Day
- 3/10: Daylight Savings Time Begins (remind people, be helpful)
- 3/14: Pi Day (also Albert Einstein?s birthday)
- 3/15: Ides of March
- 3/17: St. Patrick?s Day
- 3/18/65: First Walk in Space
- 3/20: First Day of spring
- 3/21: 50th Anniversary of the closing of Alcatraz
- 3/23: Toast Day
- 3/31: Easter Sunday
APRIL 2013
- 4/1: April Fool?s Day
- 4/5: National Read a Road Map Day
- 4/11 to 4/14: PGA The Masters
- 4/15: Tax Day
- 4/20: Astronomy Day Part 1
- 4/21 to 4/22: Lyrids Meteor Shower
- 4/22: Earth Day
- 4/24: Administrative Professionals/Secretaries Day
- 4/25: World Penguin Day
- 4/26: Arbor Day
- 4/26: National Pretzel Day
MAY 2013
- 5/1: May Day
- 5/4: The Kentucky Derby
- 5/5: Cinco de Mayo
- 5/5 to 5/6: Eta Aquarids Meteor Shower
- 5/7: National Teacher Day
- 5/8: No Socks Day
- 5/10: Annular Solar Eclipse (Ring of Fire Eclipse)
- 5/12: Mother?s Day
- 5/14: National Dance Like a Chicken Day
- 5/18: Armed Forces Day
- 5/25: Penumbral Lunar Eclipse
- 5/27: Memorial Day
JUNE 2013
- 6/7: Donut Day
- 6/14: Flag Day
- 6/16: Father?s Day
- 6/18: International Picnic Day
- 6/21: First day of summer
- 6/23: Supermoon (biggest full moon of 2013)
- 6/24 to 7/7: Wimbledon
- 6/26: National Chocolate Pudding Day
- 6/29 to July 23: Tour de France
JULY 2013
- 7/1: National Postal Worker?s Day
- 7/4: Independence Day
- 7/6: National Fried Chicken Day
- 7/19: Stick Your Tongue Out Day
- 7/20/69: First landing on the moon
- 7/28 to 7/29: Southern Delta Aquarids Meteor Shower
- 7/28: Parents? Day
AUGUST 2013
- 8/3: National Mustard Day
- 8/10: S?Mores Day
- 8/12 to 8/13: Perseids Meteor Shower
- 8/13: International Left-Hander?s Day
- 8/19: National Aviation Day
- 8/28: 50th Anniversary of Martin Luther King Jr.?s ?I Have a Dream? speech
- 8/31: National Trail Mix Day
SEPTEMBER 2013
- 9/2: Labor Day
- 9/4: 15th Anniversary of Google?s Incorporation
- 9/8: National Grandparents? Day
- 9/10: Swap Ideas Day
- 9/12: Jesse Owens? 100th Birthday
- 9/13: National Peanut Day
- 9/16: Collect Rocks Day
- 9/17: Constitution Day
- 9/19: International Talk Like a Pirate Day
- 9/22: First day of autumn
OCTOBER 2013
- ?Baseball World Series
- 10/1: Homemade Cookies Day
- 10/12: Astronomy Day Part 2
- 10/14: Columbus Day
- 10/16: World Food Day
- 10/16: National Boss Day
- 10/18: Penumbral Lunar Eclipse
- 10/19: Sweetest Day
- 10/21 to 10/22: Orionids Meteor Shower
- 10/24: United Nations Day
- 10/27: Mother-in-Law?s Day
- 10/31: Halloween
NOVEMBER 2013
- 11/3: Daylight Savings Time ends
- 11/3: Hybrid Solar Eclipse
- 11/11: Veteran?s Day
- 11/15: National Clean Out Your Refrigerator Day
- 11/17 to 11/18: Leonids Meteor Shower
- 11/17: Take a Hike Day
- 11/19: 150th Anniversary of the Gettysburg Address
- 11/22: Sadly, the 50th Anniversary of JFK?s assassination
- 11/24: 50th Anniversary of Lee Harvey Oswald?s assassination by Jack Ruby
- 11/28: Thanksgiving Day
- 11/29: Black Friday
DECEMBER 2013
- 12/2: Cyber Monday
- 12/4: National Cookie Day
- 12/7: Pearl Harbor Remembrance Day
- 12/13 to 12/15: Geminids Meteor Shower
- 12/17: National Maple Syrup Day
- 12/21: First Day of winter
- 12/21: National Flashlight Day
- 12/21: 100th Anniversary of the first crossword puzzle published in a US newspaper
- 12/24: Christmas Eve
- 12/25: Christmas Day
- 12/26: Boxing Day
- 12/31: New Year?s Eve
Prepare for a great year by creating engaging content to share with your followers. But be ready when unexpected events happen and you need to ?get into the game.? Then monitor the responses and get involved with them. Make it clear that you do care. Build relationships that will benefit your business.
Know of any other events or anniversaries that should be added to the list? Please share in the comments below. Also, if you have any tried and true ways of customer engagement, please feel free to share.
Ardala Evans
Ardala is a Project Manager working with the Client Services team at Vertical Measures. She supervises the flow and completion of the monthly tasks for the clients. Ardala also gathers data and assists in the report creation process.
+Ardala Evans
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Tags: Social Media, Social Media Marketing
This entry was posted on Tuesday, January 22nd, 2013 at 4:30 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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