The adoption of smartphone growth is rapidly changing the retail shopping experience for both shoppers and businesses. Shoppers armed with their trusty smartphones continually want instant access to pricing information and special offers via their hand-held devices. A huge factor of this mega-trend is the use of digital coupons. This trend is further driven by group-buying, acceptance among the young and ease of redemption. Recessionary economics plays a role but the use of electronic coupons appears to be here to stay, regardless of the economic climate.
Those businesses who do not jump on board and join the digital coupon trend are risking a loss of business. Many businesses are hesitating to incorporate a large digital coupon plan into their marketing strategy because as the economic conditions improve they think shoppers will discontinue their reliance of retail coupons and savings codes. However, it is a fact that the couponing trend has continued to grow, even as the economy improves. Many shoppers now base their shopping activities where they can receive the best savings and discounts.
Also, the cost of advertising digital coupon deals online can be extensive with some of the coupon sites that are available. However, with myDealCompass, businesses can advertise their savings and discounts for a low monthly fee with no additional charges. Once their deal is live they can also tweek and change the savings as they see fit. This is an advantage that is not offered on other digital discount sites. As a result, there is a definite business advantage to join the digital coupon trend and give shoppers the instant access to deals that they search for.
Source: http://mydealcompass.com/blog/index.php/business-economics-digital-coupon/
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